West Elm Pop-up Style Tweaks

I had so much fun styling this pop at West Elm Chicago for Tania Rodamilans' jewelry collection!

It would be very difficult to style a table poorly in West Elm's design heaven, but I'm sharing a few of my favorite ways to style a pop-up that is recognizable to your brand. 

6 Tips for Tweaking Your Pop-up Experience:

1 | Pick 2-3 elements that you ALWAYS include with your brand experience

This includes colors, patterns, materials, objects, symbols, etc. Only commit to 2-3 so that it's easier to be known for a specific combination of elements. Nerdy tip: Think of H2O. You can't have water without oxygen. You can't have your brand experience if you don't have blank + blank + blank. 

2 | Have 3-4 levels of height on your table

How will you stand out from others if you're only catering to one level of sight. Our eyes love traveling from one line to the other. It's more interesting and offers options for viewing your products. It also provides balance to a curated table.

3 | Know your products best display

Some products are featured better hanging vs. laying down or in a package. Think "how will my customer quickly envision it for their use?" and "is it too difficult to see what the product is?". Also, if your product is a lighter color or delicate, consider featuring it on a dark or contrasting background so that it doesn't get lost. 

4 | Less is more

It's great to have options, but have 60% of your pop-up table or space be simple and decluttered. You want to give your customer a stress-free and clear understanding of your brand and product. If you have too many collections, types of products or mediums you make it harder for your customer to remember you and share your brand. Pick 1 medium and a maximum of 2-3 collections that you want to be known for. 

5 | Style an experience for your ideal customer

Knowing your customer and the experience they love will inspire you to tweak your pop-up for their interest. Remember that you can not appeal to everyone. I recommend focusing on 2 target customers when considering your product development and experience styling. 

6 | Introduce yourself to customers

People buy more when they fall in love with the story behind a product. Having fun and making friends is the easiest cheapest way to give a quality brand experience!

Mingling with Hudson Smith Designs and  Tania Rodamilans  at West Elm Lincoln Park.

Mingling with Hudson Smith Designs and Tania Rodamilans at West Elm Lincoln Park.

Tania Rodamilans checking out the beautiful Laila Korn of  Stylish Girl Jewelry

Tania Rodamilans checking out the beautiful Laila Korn of Stylish Girl Jewelry

Location | West Elm Chicago

Jewelry Designer | Tania Rodamilans

Pop-up Stylist | Tweaked Style

Jewelry Designer Tania Rodamilans

Jewelry Designer Tania Rodamilans


Interested in styling your own pop-up?

Comment below if you have any questions or want to hire a stylist for your next event!

Look forward to chatting,


An Artsy Jewelry Designer's Booth Design


For all those who have followed my Instagram Stories the past few weeks, you've been behind the scenes as I've brought this jewelry designer's booth design to life. After 2 weeks of creative meetings at fancy cafes, kid-like drawings to get our ideas out, 100 times we said "I have an idea", and a couple of days wearing artsy aprons with paint in our hair, I am happy to be sharing the final reveal of this booth design featured at the Renegade Craft Fair Chicago.  

How I started styling spaces for brands? 

Working as a business coach for 6 years I've been passionate about helping my clients throughout their branding process including realizing their visual marketing. As a coach I get to really know and understand my clients' vision and unique style for their brand. Once I embraced my ability to translate an idea into a creative direction I started recruiting and working closely with graphic designers, website developers and photographers to further realize my clients brand vision.

The past year I started sharing my own personal styled interior projects and got asked to style rental model apartments, homes, and retail spaces. My passion has always been to curate experiences and content that inspires people, whether within a space or online content. This is the 3rd time I've collaborated with a small business to design a booth experience for a brand. I'm really loving the process and challenge of shifting my mindset from home style to shop style. 

Inspiration for this booth

When working with a jewelry designer or any retail owner it's important to curate a design that compels people to shop without outshining the product. I created a "wow" factor by creating a bold sculptural chandelier and an oversized painted canvas for a backdrop. I also chose earthy and airy neutrals as compliments to the luxe-boho style in Tania's jewelry designs.

Knowing the customer at this festival was also crucial to which brand elements I was going to emphasize in this design. For example, the Renegade Craft Fair customers are the trendy-relaxed music-fest-goers in the Pilsen neighborhood of Chicago. It was important not to play too much on the classy-luxe "dressed up" elements of her brand. It's all about knowing when to shift the percentage of your brand attributes based on what your customer wants without losing brand recognition. For this event we played up the boho-organic vibes with natural wood elements and airy-beach whites to appeal to our zen-like trendy hipsters. (woa....lots of creative stylist words there....sometimes I get carried away)

I hope you enjoy the photos as much I enjoyed writing this post for you. 

It’s all about knowing when to shift the percentage of your brand attributes based on what your customer wants without losing brand recognition.

Meet the Jewelry Designer, Tania Rodamilans Here

Want to hire me to tweak your brand's experience? Say hello here. 

More inspiring booth designs and finds at Renegade coming soon!!

Photography | Jacqueline Marie and Matthew Weiss of Tweaked Style

Booth Design | Jacqueline Marie

Jewelry Design | Tania Rodamilans

Chicago Home Staged: Sold 4 days on the market!

TS Home Tour

“We all deserve to have a sense of home.”

Welcome to my home!

Since a tween I was constantly tweaking, organizing and styling my spaces for comfort and inspiration. Style and creativity gave me a sense of stability and a retreat.

Growing up in a chaotic environment I found every way to control my environment by tweaking what I had. I once made a side table for my books out of a cardboard box and wrapping paper. From scents, music, colors and art I knew that by tweaking my environmental experiences I could make the most of a bad home life.

Style for Less: I get a thrill out of making something beautiful from what many think is nothing. I find most of my pieces at thrift stores like the Brown Elephant and online discount sites like Wayfair and Amazon. My savvy skills have allowed me to work with a variety of client budgets and help more people who are in major need of home inspiration. I believe that anyone can have their dream space now by adding a few personalized pieces with what they currently have.

"Small style tweaks really make a huge difference in our spaces."

As a business owner my home and my work space continue to be super important to my productivity and creativity. As I grow, my style continues to grow with me. I can't wait to see what my next home tour style will be!

750 sq ft Apartment Located: Lakeview East, Chicago

My Style: I love mixing styles in a smart balanced way. Every time I style a room I let my intuition lead. A lot of my personal style inspirations come from my passion for light and airy spaces that feel almost heavenly. The world is such a chaotic tough place so I wanted my home to feel peaceful and light. My home has a mix of modern edgy, feminine and a touch of California style. You'll also see a lot of texture in my apartment because it is my favorite way to style any space. It's amazing how an added dimension like a weaved pattern, leather fringe or a three-dimensional painting can really add warmth. The desire to "touch" items with texture in a space can create a more intimate experience. I always have fresh flowers around as a reminder of growing up in beautiful New England.

Favorite Items: It's so hard to pick my favorite because I put careful thought and passion into every piece. If I had to pick one I would definitely say my new fringe belt. It's amazingly beautiful laid over a chair or as wall art. The other items I absolutely love in my apartment would be my vintage pharmacy lamps I found at a thrift store and my personally painted art pieces. The lamps and art really make statements in my main living space.

Next Home Project: I can never wait to start my next project! I've been planning out my coffee/cocktail bar for months. I work from home sometimes with my team and entertain friends often. I want my guests to have a space they know to help themselves to drinks and snacks.



Living Room



Home Office

Thank you for visiting my home! I hope you come back and visit again and share with your friends.

Would love to hear your comments, questions or learn about your own home style below!

Photography by Matthew Weiss of Soul and Structure.

Product Sources

Living Room & Desk

Sofa, Lubinski’s Furniture in Wicker Park
Chair, Ashley Furniture Home Store

Ottoman, Ashley Furniture Home Store

Art, Tweaked Style
Pillows, H&M Home
Decorative Trays, Marshall’s
Rug, Wayfair
Floor Lamps, Brown Elephant (something similar here)
Faux fur, Ikea

Bubble glass water pitcher set, Thousand Villages
Hanging mud cloth, Gift from a friend when visiting Chelsea Market in NYC
Sheer curtains, Bed Bath & Beyond
Light bulb accessory, Michael’s Craft Store
Storage boxes, Michael’s Craft Store
Teranium, Tweaked Style
Plant pot, Home Depot
Side table, Wayfair

Wood Candle Holder, Crate & Barrel

Desk, Ikea discontinued (something similar here)

Desk Chair, Amazon

Fringe belt, Akira


Dining Room

Candles, H&M Home

Grass boxes, Michael’s Craft Store

Basket, TJ Maxx
Table, Ikea
Chairs, Ikea

Bench, Local boutique (something similar here)

Ceiling Pendant, TJ Maxx
White board paint, Home Depot
Bar Cart, Gift from friends moving out (something similar here)
Bar Accessories, Marshall’s & Michael’s Craft Store

Art, Tweaked Style

Inspirational Wood Wall Art, TJ Maxx

Coat Hooks, TJ Maxx

Dishes, Family Dollar & Target

Cloth Napkins & Rings, Pier 1 Imports

Decorative Tray, Tweaked Style

Water Pitcher, Brown Elephant

Water Glasses, TJ Maxx



Plant Box, TJ Maxx
Green Grass Boxes, Michael’s Craft Store
Wood Tray, Crate & Barrel
Orchard Pot Décor, Marshall's
Art, Tweaked Style
Green Moss Bowl, Tweaked Style

Bath Mat, TJ Maxx



Art Shelf, Ikea
Candle Votives, Michael’s Craft Store
Wood Recipe Box, Tweaked Style (materials from Michael’s Craft Store)
Art, Tweaked Style

Fan, Street festival in Treviso, Italy

Mosaic Perfume Bottle, Gift from Morocco

Vision Board, Tweaked Style



Bedding, Cynthia Rowley

Pillow, H&M Home

Art, Tweaked Style

Jewelry Hooks, Marshall’s

Dresser, Wayfair

Chair, Amazon