West Elm Pop-up Style Tweaks
I had so much fun styling this pop at West Elm Chicago for Tania Rodamilans' jewelry collection!
It would be very difficult to style a table poorly in West Elm's design heaven, but I'm sharing a few of my favorite ways to style a pop-up that is recognizable to your brand.
6 Tips for Tweaking Your Pop-up Experience:
1 | Pick 2-3 elements that you ALWAYS include with your brand experience
This includes colors, patterns, materials, objects, symbols, etc. Only commit to 2-3 so that it's easier to be known for a specific combination of elements. Nerdy tip: Think of H2O. You can't have water without oxygen. You can't have your brand experience if you don't have blank + blank + blank.
2 | Have 3-4 levels of height on your table
How will you stand out from others if you're only catering to one level of sight. Our eyes love traveling from one line to the other. It's more interesting and offers options for viewing your products. It also provides balance to a curated table.
3 | Know your products best display
Some products are featured better hanging vs. laying down or in a package. Think "how will my customer quickly envision it for their use?" and "is it too difficult to see what the product is?". Also, if your product is a lighter color or delicate, consider featuring it on a dark or contrasting background so that it doesn't get lost.
4 | Less is more
It's great to have options, but have 60% of your pop-up table or space be simple and decluttered. You want to give your customer a stress-free and clear understanding of your brand and product. If you have too many collections, types of products or mediums you make it harder for your customer to remember you and share your brand. Pick 1 medium and a maximum of 2-3 collections that you want to be known for.
5 | Style an experience for your ideal customer
Knowing your customer and the experience they love will inspire you to tweak your pop-up for their interest. Remember that you can not appeal to everyone. I recommend focusing on 2 target customers when considering your product development and experience styling.
6 | Introduce yourself to customers
People buy more when they fall in love with the story behind a product. Having fun and making friends is the easiest cheapest way to give a quality brand experience!
Location | West Elm Chicago
Jewelry Designer | Tania Rodamilans
Pop-up Stylist | Tweaked Style
Interested in styling your own pop-up?
Comment below if you have any questions or want to hire a stylist for your next event!
Look forward to chatting,